Sales & Variable OPS
5 Tips on Giving the Next Generation the Buying Experience They Want
If it seems like you’re hearing a lot of “focus on improving the customer experience” these days, there’s a reason for that. While millennials may have been the driving force in the shift from brand and product focus to experience focus, every other age demographic...
LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 65.9% ENTERING MARCH
Higher Number of Applicants Due to Fewer Lease Incentives at the Dealership CINCINNATI, OHIO (March 12, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65.9% approval rate in February, a decrease...
Hard Facts: Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
NextGear Capital Offers 45 Day, No Fee or Interest Promotion for Dealers to Capitalize on Manheim Express Inventory and NextGear Capital Floor Planning
Dealers that purchase a vehicle listed through the Manheim Express app can floor plan it with NextGear Capital for 45 days for $0. The 45 Day, no fee or interest promotion highlights the fresh, well-priced inventory available through the Manheim Express app’s new...
How to Use Google Analytics to Better Inspect Your Paid Search Performance and Improve Your Digital Marketing ROI
By George Nenni, Founder, Generations Digital Google Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly configured, GA can help dealers measure every traffic source down to the campaign and...
M LOGIC: Manheim’s Product Suite Empowers Clients to Make Smarter, Real-time Decisions
M LOGIC products use unmatched Manheim and Cox Automotive data to accelerate decision making. Vast data – from 10 million wholesale and 30 million retail transactions plus other related data from Cox Automotive divisions – make wholesale buying and selling more...
Are You Missing Out on a Large Population of Customers?
Se Habla español? Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it...
100% Digital Doesn’t Mean 100% Coverage
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships. Much time, energy, and teeth-gnashing abounded as...
Lotpop Partners with Used Car Sourcing Giant CIA Platform to Ensure the Right On-Time Inventory to Match Dealers’ Increased Sales Velocity
OLATHE, KS, March 11, 2019 – Lotpop, an inventory consulting company, announced today a “marriage” with Competitive Inventory Acquisitions (CIA), a nationwide used-car sourcing service. By this arrangement, Lotpop ensures its dealers of the replacement inventory they...
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