Sales & Variable OPS
CEO of Smart Web Concepts, Inc. Says Consumer Communication is Changing, Are You?
Phone and e-mail aren't the only ways consumers are communicating these days. With traditional BDC/Internet departments focusing on just phone and e-mail, the opportunity for disconnect with the customer grows! New communication paths give so many verticals to engage...
Average Unique Visitors to Websites in July 2011: 2,849
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 48% during the month of July 2011. This information is based on statistics for national automotive Internet behavior for June 2011. Below are a few key...
Retail Automotive Industry Expert Discusses Why Dealers No Longer Advertise for a Showroom Visit
Too many of us advertise without understanding why. We understand the what, or the goal of the advertising, which is to sell more cars, but today it takes more than a loud message or a cheap price to sell a car. The goal of your advertising shouldn’t be about car...
Lithia Motors Renews Agreement With The Warranty Group
CHICAGO – The Warranty Group, Inc., today announced that Lithia Motors has extended its agreement with the company to provide service contracts to its entire dealership network. Lithia is one of America’s largest automotive retailers, featuring 26 brands in 86...
Northern California Future Automotive Group Selects Sensible Driver for Quick Lane from Kihon Media
FOLSOM, Calif. – Kihon Media, a leader in online auto dealer customer retention programs, announced today that The Future Automotive Group, which includes Future Ford of Sacramento, Future Ford of Clovis, Future Ford Lincoln of Roseville and Future Nissan of...
CEO and co-founder of Dataium Explains How Cloud Intelligence will Change the Way Dealers do Business over the Next Five Years
Advanced Cloud Intelligence data solutions provide the auto industry unprecedented visibility and opportunity to revolutionize the way cars are designed, manufactured, marketed and sold worldwide. With today's high-speed processors, big data solutions, and Internet...
Consumer Reports Index: Sentiment Plunges To Lowest Level Since December 2009
YONKERS, NY — August’s Consumer Reports Index, a measure of overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed attention on the weak...
Nissan Uses Facebook For Customer Relations
According to a story from Autoblog.com, Nissan may start using the social networking site for more than just posting interesting content. The story said the automaker responds to all of the posts on its Facebook wall, positive and/or negative, from its more than...
comScore Releases July 2011 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries conducted. U.S. Explicit...
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