Sales & Variable OPS
Driving beyond cameras and office copiers, Canon makes big splash into automotive industry with IDEAS!
Canon’s Intelligent Dealer Electronic Archiving System (IDEAS) helps auto dealers reduce printing costs and increase productivity while improving manufacturer and regulatory compliance for warranty documentation. NEW YORK – Developed to meet the needs of auto dealers...
ActivEngage® and LiveFaceOnWeb.com Launch ActivInvite™ Enhanced Auto Dealer Website Engagement Solution
Orlando, Florida — ActivEngage®, the automotive industry's premium live chat and real-time business intelligence solution for dealerships, today announced the release of a new, ground-breaking live chat offering: ActivInvite™. ActivInvite results from a strategic...
Should You Be Spending More on Advertising in 2011?
Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does that reflect on automotive dealer ad spending? According to the report, advertising spending for dealers increased 12.7% in the first half of 2011 (January to...
Digital Magazines – The New Showroom for Auto Advertisers?
NEW YORK -- Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their dealerships. Today, a new auto showroom is open for business – the interactive screens of digital...
Dealer Specialties Integrates Kelley Blue Book Values into MarketControl Analytics Solution
MONROE, OH - Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of comprehensive inventory...
Are Small Cars Selling in Your Market?
SANTA MONICA, Calif. — New car shoppers are becoming increasingly more likely to consider a compact or subcompact car, reports Edmunds.com, the premier online resource for automotive information. “A jobless economic recovery and high gasoline prices have caused a...
DealerMine Helps Hendrick Honda Save $125,000 on Parts Purchases and Boost Profits in the Parts Department
PORTLAND, Ore. – DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces it helped Hendrick Honda of Charlotte, NC reduce its investment in idle parts inventory and save over $125,000 dollars on new parts purchases,...
Does Telecom Advertising Work for Dealers?
New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows that telecom...
Chairman and CEO of The Wolfington Companies Shares How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy
How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some of the best and brightest, like Penske, Paragon, Hendrick and others have achieved...
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