Sales & Variable OPS
OVE.com’s Independent Auction Summit Helps Partners Exchange Ideas and Grow Online Sales
ATLANTA – OVE.com – the leading 24/7 bid or buy now wholesale vehicle marketplace – brought independent auctions together again this year for its second annual summit. During the summit, attendees learned how to take advantage of OVE.com to grow their digital...
Viral Marketing Campaign Has Automaker in Hot Water
Do you think a “prank” texting marketing campaign is a good way to promote a new vehicle? Toyota and their ad agency Saatchi & Saatchi thought this was a good idea to help promote the new Toyota Matrix. A story from MediaPost.com said a California resident is has...
Mercedes-Benz Dealers Launch Social Media Contest
MONTVALE, N.J. -- To help mark the 125th anniversary of Mercedes-Benz and its invention of the automobile, Mercedes-Benz dealers launched a social media contest to identify local community service groups doing great work. Playing off of the 125th anniversary, the...
Who Are You Targeting in Your Social Media Campaigns — Men or Women?
When you start to design a social media campaign for your dealership, who is the intended audience -- men or women? According to the latest Nielsen Social Media Report for the third quarter of 2011, you should be targeting women primarily. The results found that women...
Can an iPad App Entice Customers into the Showroom?
How can you bring more customers into the showroom? One automaker thinks the answer to bringing more awareness to its new vehicles is an app for the Apple iPhone and iPad. A story from Mobile Marketer.com, said Volkswagen has a new app for the iPhone and iPad that...
Reynolds Web Solution Product Planning Manager Teaches How To Be Successful Without The Added Cost of an App
"There's an app for that." Yes, there is, and likely an app for everything else you can think of under the sun too. The question is: is it useful? Does it provide consumer engagement that ultimately drives leads and sales? Apps can be useful depending upon the nature...
Dealix Leads Business Vice President Discusses Independent Site Lead Customers
Internet sites lead customers – Do you really know who they are, where to find them and how to sell to them? The best dealers are able to take any independent Internet lead and turn it into a sale. How you can tailor your lead purchasing to find the most in-market...
Google Leads Search Engine Race
RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted. U.S....
The Meaning of Google Buying Zagat.com
According to The Wall Street Journal’s Dealer Journal Blog, Google has bought Zagat. You may be thinking, what is Zagat? Zagat’s website says it is “the world's original provider of user-generated content, provides trusted and accurate restaurant ratings and curated...
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