Sales & Variable OPS
Ad Campaign Continues ‘Imported from Detroit’ Message
Auburn Hills, Mich. - The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed...
Nissan Brings the Next Level of Innovative Marketing
FRANKLIN, Tenn. -- Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers and gives them a chance...
Dealer.com Director of Digital Marketing Discusses the Scalability of Personalized Customer Service in the Social Age
Remember the days of face recognition and outstanding customer service? Well, they're back. Social media allows you to provide unparalleled levels of customer service in a scalable fashion. When our grandparents were coming of age, businesses in America were truly...
Director of e-Marketing Teaches Inexpensive Techniques to Market Business Online Using Web Video, Blogs and Facebook
There is no "right" way to electronically market your business. There are, however, proven practices to help maximize your efforts, engage interaction online and make a lasting impression on your audience. People want to be entertained, so put on a show. Learn to...
Driving a Fuel-Efficient Vehicle is not the Only Way to Save Gas
ANN ARBOR, Mich.—While driving a fuel-efficient vehicle is the best way to save gas, motorists can still cut fuel consumption nearly in half by driving slower and less aggressively, properly maintaining their vehicles and avoiding congested roads, say University of...
Porsche Announces New Vice President, Marketing for U.S.
ATLANTA -- Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth largest Porsche sales...
Blue Collar Focus Results in Solid Gold Returns
Some 30 years ago, one of my best friends in the car business gave me the greatest advertising lesson of my life. “Appeal to those who don’t think they can afford a vehicle, and watch your grosses grow.” Another of his favorite sayings was “Just remember, God must...
comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2011
RESTON, Va. -- comScore, Inc., a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Millions of Americans prepared for the...
Subaru Selects MWW Group as Agency of Record
NEW YORK -- MWW Group, one of the top-ten global independent public relations firms, today announced that it has been selected as agency of record for Subaru of America, Inc. As agency of record, MWW Group's Consumer Lifestyle Marketing practice will spearhead a...
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