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Is Traditional Advertising Dead in This Modern Era of Digital Ads?
By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available to you right now! As a $70-billion-per-year industry, traditional marketing – despite…
MarketingHow to Create Your Fundamental Digital Strategy
By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job to stay a step ahead of both the competition and our customers’…
Dealer NewsNavigating OEM Programs
By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated program for at the very least websites and digital marketing in order…
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