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Advertising in Today’s Market: What to Do When You Can’t Do Everything
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to…
Dealer NewsHow to Use Google’s New Features to Attract Users to Your Showroom
By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per…
Dealer NewsDon’t be Generic in Your Video Marketing
Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as…
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