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Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the…
Dealer NewsForce Marketing Launches Drive, a New Dynamic Advertising Platform
ATLANTA, August 5, 2019 (Newswire.com) – Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences,…
Dealer NewsIn the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to…
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