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Digital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is,…
MarketingInterview with W. Carroll Smith of Monument Chevrolet
Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated store under the leadership of company president W. Carroll Smith. Carroll started…
Dealer NewsDMS Conversion: Careful Planning is Essential
By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing number of dealers are considering switching to a…
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