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The Power of Used Car Marketing
By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article Ive written in two years on the importance of franchised dealers expanding used car marketing efforts to not just survive…
MarketingFour Keys to Build a Better YOU
By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably…
LeadershipFive Tips to Improve the Sales to Service Handoff
By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of…
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