When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not.

Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels

Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to optimize its resources and cut the waste. As with most industries with similar sized companies

All across the country, dealerships are battling with OEM mandated websites...and are rolling in second websites that they can control. But is this sabotaging your efforts? Watch and

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons,

In this short video blog, myKaarma CEO/Chairman Ujj Nath explains why dealerships should analyze what their service advisors responsibilities are and asks whether they are overloaded?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on

Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.