Mostly everyone who is reading this right now has probably heard of the saying, "If you build it they will come." This saying may be true with a fictional baseball field, but is not true with content creation

“A confused mind says no,” especially when it comes to customers who do not understand the work on a vehicle that your service advisor is recommending.  If customers don’t understand

As we move into the second quarter of the year, now is a good time for dealers to assess their marketing strategies to see if they’re maximizing their marketing efforts.

On this episode we are discussing hard work and the process of taking it to the next level.

How critical are online reviews to your business? Maybe more critical than you think. About 91 percent of auto shoppers read online reviews before deciding which dealerships to shop.

It’s no secret that when it comes to solving any problem at hand, there is strength in numbers, power in unity, success in simplicity, and impact in collaboration. Like any successful relationship

While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.

myKaarma CEO/Chairman Ujj Nath shares an unconventional idea on how to increase customer pay ROs in your service drive.

Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off