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3 Ways Business Intelligence Delivers ROI

Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers,
Apr 3, 2017
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Search Takes on Its Next Frontier – Your Car

For the past century, technology and marketing have evolved in a symbiotic relationship, continuously elevating the human experience with new conveniences, entertainment and information.
Apr 3, 2017
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How Training for Fight Night Can Better Your Website

Preparing for fight night is an endurance-filled test of strength and will. Fighters spend countless hours jumping rope, coordinating footwork, and double tapping the speed-bag to prepare
Apr 1, 2017
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Content: Your Most Overlooked Resource

For most dealerships today, online lead capture is a huge priority. Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way
Apr 1, 2017
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Managing Your Dealership for the Best Return

Sporting Clay Shooting is one of my favorite things to do. It is like golfing but with an over and under shotgun. If you have ever done it you know the joy of getting out doors with a few buddies,
Apr 1, 2017
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THIEVES in Plain Sight!

Not THIEVES in the night...THIEVES in plain sight! The new world of digital splendor has produced a lot of entrepreneurs who think nothing of stealing employees from dealers they call on
Apr 1, 2017
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Think Like Your Customer. Why Does Almost Everyone Embrace Mobile…Except Car Dealers?

Anyone who attended this year’s NADA in New Orleans would come away with this truth: dealers are on the lookout for way­­s to improve the customer buying experience in their store or stores.
Apr 1, 2017
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A Sad or Celebratory Day?

With a three-hour drive ahead of us, it was an early pick-up for Dr. Merlot. He was slow getting in the car and did not make eye contact, which in light of his obsession with wine was not all that unusual
Apr 1, 2017
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The Year-End for Your DMS

We spend the first part of every year consumed with the prior year. There are the dreaded 13th month entries that are a double-edged sword; a huge amount means smaller tax payments,
Apr 1, 2017