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Voicemail – the Forgotten Tool
In past articles I’ve shared my belief that the best way to immediately improve sales is simply getting better at what you do with existing leads, particularly interacting with customers.…
Dealer NewsThe Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a lead to a dealership, it is best practice to execute a multi-vehicle…
Dealer NewsA Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle in January 2009. It was a smooth process and overall a pleasant…
Dealer News

