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DealerPoint
Insights
Managing the Phone Conversation
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their phone interactions with customers. After listening to actual calls, mostly inbound, it…
Dealer NewsIs your Web Site Giving Car Shoppers What They are Looking For?
When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You already know that in order to be successful, you need to arm…
Dealer NewsThe Colonization of Retail
The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means of controlling the dealer and should this be a concern for retailers?…
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