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Social Media – Is it a Fad or Real?
In my job, I often travel the country to speak to various automotive groups or facilitate classes for dealership personnel. When the topic of social media comes up during these…
Dealer NewsFirst Impressions
I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with the following: “The most significant variable in every sales situation is the…
Dealer NewsReaching the ‘Gotta Buys’
A few years back I authored an article for Dealer magazine exploring the two basic types of customers considering the purchase of a vehicle. The ‘Wanna Buys’ who are interested…
Dealer News



