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Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day; I’d like to see some ‘Why’!” He went on to explain that…
Dealer NewsThe Simple Rules of the Business
There is a simple rule of business that we all want to live by. It’s not that we forget that this simple rule is our guide to success, it’s that…
Dealer NewsMedia Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, there is no easy ‘one…
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