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Who’s Writing Your Online Ads?
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”. Upon further investigation, I discovered that…
Dealer NewsDoes your Dealership Sell Transactions or Experiences?
I recently wrote a blog article entitled, “You Can’t Build a Great Organization Around Satisfied Customers.” In that piece I explained how, by definition, a satisfied customer has merely had…
Dealer NewsStudy Shows Lead Response Practices Fall Way Short
Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests. Brace yourself, here are the results: Twelve percent of leads…
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