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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
Why Would you Ever Price a Used Car at $14,995 Again?
While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to…
Dealer NewsOVE.com’s Independent Auction Summit Helps Partners Exchange Ideas and Grow Online Sales
ATLANTA – OVE.com – the leading 24/7 bid or buy now wholesale vehicle marketplace – brought independent auctions together again this year for its second annual summit. During the summit, attendees…
Dealer News
Viral Marketing Campaign Has Automaker in Hot Water
Do you think a “prank” texting marketing campaign is a good way to promote a new vehicle? Toyota and their ad agency Saatchi & Saatchi thought this was a good idea…
Dealer News
