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OnStar Reverses Decision to Change Terms and Conditions
This week, according to The Detroit News, a Senate Democrat requested the privacy rules of OnStar be given a second look. The story said, Sen. Charles Schumer, D-N.Y., is concerned with the…
Dealer NewsMarketing & Communications Director Reveals How Dealers Have Come to Understand and Harness the Principles of Social Media
In 2010, the automotive dealership Lebanon Ford made a decision to embrace social media — going beyond just setting up a Facebook and Twitter account. It drove them to review…
Dealer NewsIMN Chief Executive Officer Teaches How to Mine the Sales Opportunities Using Technology
In the late ‘90s, as automotive consumers flocked to the web to conduct vehicle research, dealers responded by creating the industry’s first generation of Internet marketing – large portal sites…
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