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Does Social ROI Exist?
Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure…
Dealer NewsWhy I Stayed Live Instead of Going .Com
When you read the forward from the book: “Marketing Used Cars” written by Paul G. Hoffman and James H. Greene, which is the article for this month, it will amaze…
Dealer NewsStudy Reveals Consumers Want Better Experience, Deeper Engagement and More Value from Brands Through Social Media
PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter,…
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