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AutoTrader.com and vAuto Executives Share How to Measure Automotive Marketing Performance and Improve Results
Howard Polirer, director of Industry Education at AutoTrader.com and Bill Reidy, director of sales at vAuto, are sharing their expertise with automotive dealers and managers on how to measure performance…
Dealer NewsFord Focus Sales on Pace to Double in February
DEARBORN, Mich. — Ford Focus sales are on pace to double in February, giving the stylish compact hatchback and sedan its best sales performance in more than a decade. Ford…
Dealer NewsGM: Chevrolet Ranks as Top Performance Brand in U.S.
DETROIT – Chevrolet is America’s favorite performance brand, with Camaro and Corvette accounting for one out of every three sports cars sold in the United States in 2011. Chevrolet accounted…
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