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Cobalt Executives Discuss How to Sell Across the Entire Digital Consumer Journey
David Winter, vice president of Cobalt Intelligence Center of Excellence and Max Steckler, vice president of advertising at Cobalt, are sharing their expertise with automotive dealers and managers on how…
Marketing
Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling
CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking…
Dealer NewsDealerTrack Announces Pricing of Private Offering of $175 Million of 1.50% Senior Convertible Notes
NEW YORK — DealerTrack Holdings, Inc. (“DealerTrack”) announced the pricing of its private offering of $175 million aggregate principal amount of 1.50% senior convertible notes due 2017 (the “Notes”) to be…
Dealer News
