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Automotive Retail: Relevance in a Digital World
The digital revolution is here to stay in automotive retail. When researching and buying vehicles, consumers expect flexible digital experiences that allow them to transition to traditional sales models seamlessly…
Event NewsThe Four Cs of a Complementary TV Strategy in Automotive Marketing
Cars and television were made for each other. Capturing the roar of an engine and the hugging of sharp corners translates perfectly to the biggest screen in the house, and…
Event NewsDIGITAL RETAIL… And Other Things You Bought for Your Dealership That Don’t Work
One of the most traumatic memories from my childhood traces back to a commercial I saw when watching the General Electric Theater. The mystique of the commercial sets the stage…
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