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Study: For Display Ads, Being Seen Matters More than Being Clicked
SAN FRANCISCO and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which…
Event NewsThe Conference Board Consumer Confidence Index® Virtually Unchanged
NEW YORK — The Conference Board Consumer Confidence Index®, which had declined slightly in March, was virtually unchanged in April. The Index now stands at 69.2 (1985=100), down slightly from…
Dealer NewsMobile Local Search Volume Will Surpass Desktop Local Search in 2015
CHANTILLY, Va. – Mobile local search volume will surpass desktop local search for the first time in 2015, according to BIA/Kelsey. By 2016, the firm expects mobile local search to…
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