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KBB.com: European Financial Crisis Hits U.S. Automakers
European Financial Crisis Hits U.S. Automakers The euphoria over the positive first quarter results of the U.S.-based carmakers should be tempered by the recessionary situation in Europe, which could be…
Dealer NewsCivic Hybrid Judgment
This week, a judge overturned a small-claims judgment against American Honda Motor Co. that was won by a car owner who said the automaker misrepresented the gas mileage of her hybrid…
Dealer NewsAudi, Chevrolet, and Volkswagen Rate Highest in Automotive Advertising ‘Best Practices’ With Messages of Efficiency and Innovation
DETROIT — Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal “best practices” in automotive advertising for all of 2011 across multiple vehicle segments and ad…
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