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Civic Hybrid Judgment
This week, a judge overturned a small-claims judgment against American Honda Motor Co. that was won by a car owner who said the automaker misrepresented the gas mileage of her hybrid…
Dealer NewsAudi, Chevrolet, and Volkswagen Rate Highest in Automotive Advertising ‘Best Practices’ With Messages of Efficiency and Innovation
DETROIT — Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal “best practices” in automotive advertising for all of 2011 across multiple vehicle segments and ad…
Dealer NewsToyota Sales Resurgence Gets Help from Popular Hybrid Products
TORRANCE, Calif. – The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of its…
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