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There is little doubt that today’s automotive landscape has radically changed. The growing relationship between digital marketing and successful automotive businesses is becoming more apparent as the industry moves further…
Dealer NewsVP at Tri-Auto Enterprises Discusses How to Use Technology to Measure Marketing ROI and Improve Lead Conversion
Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the ever-increasing role digital plays in your marketing mix, you probably haven’t abandoned…
Event NewsSteve Williams, e-Commerce Director, Gurley Leep Automotive Management
With 35 franchises and 22 stores spread across Indiana, Michigan, and Iowa, Steve Williams, e-commerce director for the Gurley Leep Automotive Family, focuses on people, process, and analytics – traveling…
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