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DealerPoint
Insights
Take the Wheel, Gen Z: What Drives the Newest Generation to Engage with Auto Brands
As the automotive industry faces a delicate balance of ensuring short-term profitability while remaining focused on long-term growth through electric vehicles, autonomous technology, and connected services, a new generation has…
Marketing
NADA Details Where 2023 Advertising Dollars Were Spent
Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of Automotive Dealers (NADA). In their 2023 Full Year Report, NADA data found…
Marketing
The Strategic Imperative for Auto Dealers to Prioritize F&I Product Sales & Wealth Building in Challenging Times
In today’s constantly evolving automotive industry, dealerships face the challenge of maximizing revenue amidst fluctuating market conditions and consumer preferences. Particularly in today’s times of economic uncertainty, it becomes paramount…
Leadership
