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Trust in Dealerships Surges as Digital Tools Bridge the Gap for Modern Car Buyers
The relationship between car buyers and dealerships is undergoing a renaissance, driven by a powerful combination of digital transparency and personalized in-person experiences. According to the Capital One Car Buying…
Dealer NewsMiddle-Income Americans Show Financial Resilience, Embrace AI for Car Buying
Despite persistent economic pressures, middle-income Americans are entering 2026 with a sense of optimism, according to the latest Paths to Financial Prosperity study from Santander US. The Q4 2025 survey…
Dealer NewsAutomotive Advertising Pivots to “Outcome-Based” Measurement as Traditional KPIs Lose Ground
In an automotive market defined by shrinking purchase windows and increasingly fragmented consumer journeys, advertisers are being forced to rethink how they measure success. According to a new thought paper…
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