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Under the Hood with Automotive Inventory Ads for Prospecting

On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their vehicle inventory. It’s important to know exactly what these updates are, and how they should be leveraged as an automo
Mar 1, 2019
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How to Drive Growth Through Digital Marketing

Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online touchpoints with a single shopper b
Mar 1, 2019
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An Exclusive Interview with Brad Wise of Ferman Chevrolet Mazda

Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Ma
Mar 1, 2019
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Mobile Dealer Announces Strong Digital Customer Growth with Wins Across Automotive, Trucking and Motorsports Dealership Groups

Ottawa, Ontario – March 4, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geo-targeted communications solutions for automotive, trucking and motorsport groups, today announced that 2018 was a record year for revenue growt
Mar 1, 2019
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Making PPC Clicks Count

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendor
Mar 1, 2019
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Impression Share Bidding [VIDEO]

CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
Mar 1, 2019
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ADESA Announces Auction Leadership Changes Aimed at Enhancing Customer Experience and Continued Growth

New Regional Vice President-West Region and General Manager Changes in Las Vegas, Birmingham, Little Rock, Orlando and Tulsa CARMEL, Ind. – Feb. 28, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR
Mar 1, 2019
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Autotrader Names 10 Best Car Interiors Under $50,000 for 2019

ATLANTA, Feb. 28, 2019 – American drivers spend on average more than 290 hours behind the wheel each year, according to the AAA Foundation for Traffic Safety survey data[1]. With so much time spent in their vehicles, consumers deserve an interior t
Feb 28, 2019
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Automotive Leadership Roundtable (ALR) Attracts Best and Brightest to Miami this March

MIAMI, FLA — Feb 26, 2019 —The Automotive Leadership Roundtable and Awards Dinner, the Oscars of the automotive industry, returns to the iconic Fontainebleau Miami Beach Hotel this year from March 11 to March 13, 2019. The only event that brings
Feb 27, 2019