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Learn How to Improve Your Dealership at the Digital Dealer Workshops Seattle
In partnership with the Washington State Auto Dealers Association (WSADA), the Digital Dealer Conference & Exposition will bring highlights of the industry’s ultimate automotive digital strategy conference to the DoubleTree…
Dealer NewsLexus Shopper Loyalty Among KBB.com Visitors Soars with Help from Recent Redesigns, Superior Resale Value
IRVINE, CA – Thanks to a series of popular vehicle redesigns across its lineup, Lexus shopper loyalty has increased 9.2 percentage points year-over-year among www.kbb.com new-car audience, according to Kelley…
Sales and FinanceNew Autotrader.Com® B2B Advertising Campaign Challenges Misperceptions About How Consumers Shop for Vehicles
ATLANTA – AutoTrader.com’s new B2B advertising campaign, launching this month, takes aim at common misperceptions about how consumers shop for cars. Themed “Do you know today’s customer?”, the campaign will…
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