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American car market on the upswing: car production to meet expected customer demand in 2013
Reports from the NY Times reflect on the recession and expected rise in consumer demand. New manufacturers and investments are reported as Ford, Chrysler, and GM resurge, hiring again with plans to…
Dealer NewsRetention Marketing: 10 steps to developing your existing customer base
NCMi brings valuable insight in this article on keeping your customers at your dealership longer, and expanding your profit margin with Fixed Ops programs, service-loyalty programs, and “ease of use”…
Dealer NewsRepeat vehicle purchases still a result of relationships developed on the lot
According to an article on Marketing Daily, “post-purchase customer satisfaction” and conversations held after the purchase are one of the largest factors in ensuring a sense of relationship to the…
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