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Advice from Car Lot Rescue’s Tom Stuker on the Changing Lotscape
An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers and salesmen to establish a strong interview department: Stuker tells salespeople that instead…
MarketingUnique Ad Campaign for Ford C-MAX Hybrids Gains Traction with New Customers
Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified…
MarketingAdvanced Strategies for your Dealership, All in a Day’s Work
The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association will bring a one day intensive learning and networking workshop featuring sixteen cutting-edge educational sessions presented by…
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