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Insights
Seeing More People: the Sales Process & Sales Enhancement Applications
Eyes on Sales challenges traditional thoughts on presentation versus communication. Avoiding sales jargon and making a connection with your customer are lost methods that can be retrieved via several tips…
Dealer NewsAre Your Mobile Ads Working? Ask Google Calculator
According to Ad Age, Google has finally solved their biggest problem with mobile advertising: poor analytics. Jason Spero’s “Full Value of Mobile” Suite demonstrates how the newly-dubbed “Google Calculator” can…
Dealer NewsAutomobile Business of This Century Is All About Client Retention
As an NADA Dealer Academy graduate of 2002 (at the expense of making myself seem dated; I was just a mere child then), I must confess that I do not…
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