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Dataium ASI: Sizzling Summer Competition Edges Japanese Brands Ahead of Domestics
Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive…
Dealer NewsBridge the Gap Between Online and Offline Sales
How to bridge the gap between online and offline sales, from Search Engine Watch. SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I’ve worked with numerous…
MarketingBig Data: What’s Helpful, and What’s Not
Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that…
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