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Dissecting Two Different Types Of Used Vehicle Retailers
In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an…
Dealer NewsTransform Text Ads Into Product Listing Ads Using Google Spreadsheets
Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots…
Dealer News5 Marketing Metrics to Rule Them All
Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on…
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