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Beyond Impressions: Measuring What Really Matters in Streaming Ads
Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now spend about 17 hours a week on streaming platforms. This shift extends…
MarketingDigital Dealer Spotlight: Interview with Chris Miller, Founder and Chairman of Recall Masters
digitaldealer.com recently had the pleasure of interviewing Christopher Miller, Founder and Chairman of Recall Masters. Miller has more than 15 years of experience building software to automate marketing communications. From…
Dealer NewsUnder the Hood: How Outdated Payment Systems Drain BHPH Dealership Profits
Vehicle repossessions rose to 1.73 million in 2024—the highest level since the 2008 financial crisis and a 16 percent increase from the previous year. Auto loan delinquencies have also increased…
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