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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Multi-channel attribution modeling: the good, bad and ugly models, from Occam’s Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!)…
Dealer News4 Google Changes That Could Impact Your Holiday ROI
4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the…
Dealer NewseBay Motors Enhances Dealer Services – Launches National Subscriptions
eBay Motors announced the launch of a national subscriptions program for auto dealers, enabling small and mid-size dealerships to reach millions of car shoppers across the nation for a fixed…
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