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Survey Finds Gender Affects Car Shopping Decisions
According to Philly.com, survey finds gender affects car shopping decisions. Women are more likely to prioritize safety and affordability in shopping for cars, while men appear to seek out cars…
Dealer NewsReport Finds Instagram is the Consumer Engagement King
According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform for brands to engage with consumers. It registers consumer engagement 18 times…
Dealer NewsPre-owned Portion of an Automotive Sales Meeting
The most vulnerable capital in a new car dealership today is tied up in the pre-owned department. The opportunity for profit is one of the highest return on investment of…
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