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Why Are Customers So Defensive?
During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or Dealers, one question usually comes up at some time during the program:…
Dealer NewsThe Art Of Wholesaling Used Vehicles In Today’s Market
Make no mistake, I’m a retail-first guy. I fundamentally believe that dealers should sell every vehicle they acquire as a retail unit to a retail customer. But I also recognize…
Dealer NewsTrading-In on the Success of Digital Retailing
In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly evolve in order to attract and retain customers…
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