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Why Differentiation Should Be Your Only Goal
Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have…
Dealer NewsThree Powerful Steps to OWNING THE PHONE at your Dealership
The best opportunity for dealers to sell more cars RIGHT NOW is to manage three simple phone skills. Imagine it’s a typical Tuesday. Your dealership receives three unique phone calls.…
Dealer NewsSimply Useful Advice Can Drive Customers, Overhaul Marketing
At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths — on the topic of used autos, no less. I shared a…
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