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Advertisers Should Just Quit. Nothing Will Ever Top This Volvo Commercial
The latest Volvo commercial is going viral for good reason. Action star Jean-Claude Van Damme takes his 53 year-old body to the next level to showcase Volvo’s Dynamic Steering System.…
Dealer NewsMillennials: Harder To Reach, More Impressionable
According to Marketing Daily, millennials are harder to reach and more impressionable. Reaching Millennials is harder than other generations — what with all their multitasking and connected devices — but…
Dealer NewsIt’s the Management, Stupid!
“You want Loyd to do what? Jim, are you gone-to-the-grape?” asked Dr. Merlot, my friendly yet kooky sidekick, with disbelief. “For the last five years you have been deploying a…
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