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Tackling the Car Business’ Digital Frontier
How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like that of many dealers that Interactive 360 pitches to on a daily…
Dealer NewsInterview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role this year at a critical time for NADA and the nation’s new-car…
Dealer NewsStretching Your Dollars: Three Ways to Get More Leads Out of Your Existing Budget with Search Engine Marketing
In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent respectively. On the contrary, online spend has increased by 18 percent. Search…
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