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Who is Serving Who?
“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their…
Dealer NewsBuyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity…
Dealer NewsNEW CAR INVENTORY MANAGEMENT TOOLS TO BE LAUNCHED AT NADA 2014
New Car IQ™ (www.newcariq.com), the automotive industry’s first new car inventory management system, will be officially unveiled at the 2014 National Automotive Dealers Association Convention on January 24-27th in New…
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