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Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity…
Dealer NewsNEW CAR INVENTORY MANAGEMENT TOOLS TO BE LAUNCHED AT NADA 2014
New Car IQ™ (www.newcariq.com), the automotive industry’s first new car inventory management system, will be officially unveiled at the 2014 National Automotive Dealers Association Convention on January 24-27th in New…
Dealer NewsWhat Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on…
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