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Insights
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the…
Dealer NewsThe Changing Role of Media: Why Smart Money is Shifting to Targeted Digital Marketing
In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive…
Dealer NewsFord Won’t Require Certification for F-150 Aluminum Repairs
Ford won’t require certification for F-150 aluminum repairs, according to The Detroit News. Ford Motor Co. now says it will not require service center and repair shops to be certified…
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