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Racing to Catch the Connected Customer: How Digital is Transforming Automotive Marketing
From The Guardian: How digital is transforming automotive marketing. “Consumers are changing the way they choose their cars,” says Chrissy Totty, head of innovation at BMW’s media planning agency Vizeum.…
Dealer NewsHonesty in Sales? Being an Honest Salesperson.
From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is…
Dealer NewsThree Must-Have Internal Metrics for Productive Marketing Teams
Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It’s no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing…
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