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Big Data and the Internet of Everything
What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer…
Dealer NewsDon’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective
Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a…
Dealer NewsLittle Data vs. Big Data: Nine Types of Data and How They Should Be Used
From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates…
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