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The Power of a Plan
Creating a Solid e-Commerce Plan for Growth Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast-paced and ever changing world of automotive e-commerce,…
Dealer NewsBig Data and the Internet of Everything
What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer…
Dealer NewsDon’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective
Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a…
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